An event is won in the days before it. People need to see the flyer more than once, from people they know, before they decide to come.
What works for events in Ghana
- WhatsApp Status, because people check it every day and trust the person posting.
- Facebook shares on people's timelines and in groups.
- Instagram Stories, for a younger crowd.
What it costs
- Status Starter: 20 people post your flyer for GHS 100
- Status Boost: 40 people for GHS 200
- Status Mega: 100 people for GHS 450
- Facebook Share: 15 people share your post for GHS 75
- Facebook Share Plus: 30 people for GHS 140
- Instagram Story Share: 15 people for GHS 75
A simple plan
- Make one vertical flyer: the name of the event, the date, the place, the price and a number to call.
- About a week before, run a Facebook or Instagram package so people hear about it early.
- Two or three days before, run a WhatsApp Status package so the flyer is fresh in people's minds.
- On the day, post your own reminder.
Make the flyer work
- Put the date and the place in big letters.
- Give a phone number or a WhatsApp link people can use right away.
- One flyer, one message.